#ALA102DC : Week 1 Part 2

#RamadhanBersamaGOJEK – Terima Kasih

https://www.adsoftheworld.com/media/digital/gojek_ramadanbersamagojek

This three-minute advertisement feature a Gojek driver and her daughter. Before going to work she gave her daughter a present and told her to open it after fasting. In the video, it can be seen that there are many challenges when she’s working as it is Ramadhan, many want to get home as fast as they could.

#RamadhanBersamaGOJEK is an original advertisement as it is different compared to the others. While other companies rarely show the struggles of their workers and/or their businesses, Gojek shows the ups and downs of being a Gojek driver. Many Gojek users don’t actually realise how hard it is to be a driver as there are many challenges along the way. Through this advertisement, Gojek aims its customers to be more respectful and understanding of their drivers.

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